Main

Business Strategy Archives

October 15, 2007

Public Relations

I have been coaching business owners for many, many years. One of the first items on the agenda for any coaching client is to create a clear, comprehensive business strategy. There are five areas of a business that require a clear strategy: Marketing, Sales, Production, Fulfillment, and Administration.

Most business owners have a pretty clear idea on their Production and Fulfillment strategies. However, business does not work like that famous line from the movie, Field of Dreams, "If you build it, they will come." It's not enough to have a terrific product or service. I know. ProVision has amazing services, but unless we get the word out, we cannot perform these services for even a fraction of the people who need them. (And virtually no business owner has even given a thought to a strategy for the administrative side of the business. More on that in a later entry.)

All businesses need a clear marketing and sales strategy. There are 4 key team members you need to leverage your marketing and sales. First is someone to help you with your branding. Second is a marketing professional. Third is a public relations professional. And fourth is a sales professional.

A little while back I met a terrific PR professional. Her name is Jill Lublin. She is a published author and PR coach. You can find her at http://www.jilllublin.com. In fact, she is doing a free teleseminar today that I would encourage all to join. You can sign up at http://www.promisingpromotion.com/teleconference.html.

Taking time to learn about this powerful area of marketing can have a huge impact on your business. Anyway, I wanted to pass this along to you as I have found most PR professionals to be extremely expensive for the results. Jill's focus is much more in line with ProVision's as she teaches you how to do PR and she is very affordable.

Warmest regards,

Tom

October 19, 2007

Can I Really Improve My Sales???

The answer, of course, is a resounding YES! Everyone can improve their sales. The question is not whether, but how? There are many books providing a vast array of techniques for improving sales. But my experience is that improving sales has much more to do with our mindset than it has to do with technique.

You may be wondering why a CPA is talking about sales. Believe it or not, even CPA's need to learn how to sell. I started ProVision out of a home office 12 years ago. I had two clients when I started. The only way you go from two clients to thousands of clients is to learn how to sell. I quickly learned that while I needed some good sales techniques, what I really needed was a change in mindset about sales.

For most of us, sales is a bad word. The very image conjures up sleazy used-car salesmen. Or we think of that pushy neighbor who tried to sell us life insurance. Or we may simply have a tremendous fear of rejection. Or, we may have been told by our parents that it is improper or impolite to talk about money. All of these thoughts amount to a lot of head trash.

So, what to do about that head trash? We need to reprogram ourselves if we are going to be successful in business. Because the number one skill of any entrepreneur is SALES!

The person who does the best job at reprogramming people about sales that I know is my good friend and client, Blair Singer. Many of you know Blair because of his close affiliation with Rich Dad. Blair has a 2-day seminar coming up in November http://www.salesdogs.com/authentic/provision.html that I have attended (and spoken at) several times. It is an excellent opportunity for any of our readers to learn how to improve their mindset about sales.

On Monday, October 22nd, Blair and I are giving a free teleseminar that is a preview of this excellent seminar. You can register at http://www.provisionwealth.com/seminars/Details.asp?Seminar_ID=8
Join Blair and me for an excellent discussion about improving your personal sales abilities and those of your sales team.

Warmest regards,

Tom

October 25, 2007

How Would Your Employees React?

What do you do when you have an emergency in your business? How do your people react? Will they pull together or fall apart? Will they support the business or do they care more about themselves? These questions were all answered at ProVision this year in a most positive manner.

At 5:00p.m. on February 1st of this year, my partner who was running our Irvine office and all of the employees of that office decided to leave the firm. We were caught totally unawares by this action. Of course, we had to move quickly. We needed to assure our clients that we could take care of them from our Arizona office.

Since most of our clients are not local, taking care of the Irvine clients from Arizona did not really present a difficult challenge. What did present a challenge was introducing the clients to their new CPA and tax coach and reassuring them that nothing would be lost in the transition. To complicate matters, we were in the middle of tax season, our busiest time of the year.

I was curious as to how our professionals and staff would react when I informed them of the previous evening's activity in Irvine. We would be asking them to call our clients and to take on additional responsibility in the middle of busy season.

To my great delight, they responded with enthusiasm to take on this challenge. They were totally willing to work the extra hours and give the extra effort to make sure our Irvine clients were well taken care of. This really shouldn't have surprised me at all. We have a terrific staff and they care so much about our clients. Still, as a business owner and creator of ProVision, I was moved by their care for the business and for our clients.

My Arizona partners and I decided we needed to do something for our employees to reward them for their efforts. We told them we would set aside the profits from the Irvine clients for the following few months and use it for a team activity. Then, we let them choose the activity. There was enough money to take everyone on a cruise, including some spending money for them. Last weekend, we took the cruise. Look for my blog tomorrow to learn about the cruise and its impact on our team.

Warmest regards,

Tom

October 26, 2007

Bringing the Team Together

Yesterday, I told you about how our team at ProVision pulled together when my Irvine partner decided to leave the firm. Our team pulled together so well, that we decided to send everyone on a cruise. That cruise happened last weekend. Today, I want to tell you about the cruise and the effect on our team.

It wasn't a big cruise; just a short, 3-day cruise from Los Angeles to Mexico and back. All but a few of our staff were able to join us on the cruise. Some brought their spouses, but most did not. I wondered how the team would react to spending 3 days together on a boat. This proved to be somewhat of a litmus test for our team and how well they would get along.

The result was truly amazing. During the three days, the group spent almost all of its time together. Everyone spent a little time on their own, I'm sure, but for the most part they spent time with each other. Whether it was at a show, at Bingo or in the casino, they wanted to be with each other. Even at port, people stayed together and went into town together in groups of 4-10 people.

While we were rarely all together at the same time (with the exception of dinner and one specific team building event), the groups formed and changed and everyone was included. In three days, I never heard a single complaint from anyone about anybody else. There were no harsh words and many kind words. I saw a lot of caring and concern for each other and a lot of comraderie.

What I didn't expect was how good this would be for the team. I had heard that the producers of the hit show, Friends, had sent the actors all to Las Vegas before they began filming the first show in order to get them to know each other and be able to work together. I didn't realize how successful it could be for a group of business associates.

This wasn't the typical gathering of employees where everyone is polite and barely wants to speak to each other. It was the complete opposite. Everyone made a significant effort to make sure all were included and all were having a good time. A lot of friendships were made or solidified on this trip.

I have been asked by some of my co-workers since the cruise if I would go on another cruise. To be honest, the cruise itself was nothing special. But the people were special and I would go anywhere with any or all of them. They were great and I feel it a great privilege to be part of this ProVision team.

Thank you again, ProVision team members, for all you do for the business, for our clients, for each other and for me. I have never before worked with a group of people like this. Thank You! Thank You! Thank You!

I hope you can generate the spirit in your business that we have here at ProVision. It makes life so much more enjoyable when you have a great team.

Warmest regards,

Tom

November 14, 2007

Rich Dad: Productivity = Happiness

One of my favorite activities is to attend the Rich Dad http://www.richdad.com staff meeting. I really appreciate Robert allowing me to come. He has a way of opening my mind to new ideas that I cannot really describe. He is definitely on the cutting edge of whatever he does and constantly is thinking of new ideas.

One of the ideas Robert presented yesterday was about how important it is that we feel productive. This idea may not be cutting edge in the traditional sense of the term, but it a very important concept for business owners and investors like myself to think about. Everyone in the organization needs to be and feel productive.

Productivity does not just mean you are busy. It means that you are busy doing something that you are good at and you are being successful at what you do. The first question I asked myself on my drive back to the office was whether each of my employees was productive. This is a fairly challenging question that all business owners should ask themselves every day.

People who are not productive simply are not happy. They don't feel like their life is fulfilling or that they are contributing to the organization. And, in fact, they probably are not contributing to the level that the should and could.

Some of the business owners reading this may feel like I used to, i.e., how can anyone not be or feel productive? Can't they generate their own productivity? After all, entrepreneurs by definition are idea generators and never lack for productive work. Sometimes, however, we feel like everyone else should be just like us.

In my experience, there are relatively few people are idea generators. And most of these people own their own business and/or are working diligently to create their own wealth. As employers, we have to help our employees see our vision and give them direction so that they can be productive all of the time. Not an easy task.

Productivity is also a question that every investor should ask him/her self. Is your investment strategy productive? Do you feel productive with your investment strategy? Are you making the progress you want to make? Is your chosen asset type (paper, business, real estate) something you are good at? If you are not good at it, is it at least something you enjoy doing and are you doing something to get better at it? Finally, do you have someone helping you evaluate your investment strategies whose sole interest is in your success (i.e., they have no personal/financial interest in what investments you choose)?

Just a few thoughts provoked by the master mind of Robert Kiyosaki.

Warmest regards,

Tom

January 16, 2008

Have You Evaluated Your Business Lately?

Last week I had the privilege of visiting one of my premier clients, Jeff People at Window Book, Inc. in Cambridge, Massaschusetts. Window Book, http://www.windowbook.com is a wonderful company that provides a remarkable service for any business that uses the United States Post Office (USPS) to any substantial degree. Window Book's software can save a business thousands of dollars in postage, save time in getting postal bundles ready, and then actually track the location of the package, even using first class.

The reason I went out there was to help evaluate the business. The result should be increased sales volume and decreased costs. As I was writing up my report, I started to wonder how many businesses take the time to really evaluate where they are and where they are going with a view to understand what it will take to reach their goals?

As business owners, we think about our businesses constantly. Most of the time, we are focused on specific issues or opportunities and we tend to get caught up in the day-to-day routine of the business. Even if we take time to personally evaluate our business, we often don't have the perspective to see opportunities that someone else might see.

I have to hand it to Jeff People, the CEO of Window Book. He knows that he cannot see everything there is to see in his company and values the assistance from his business coach coming in to review the business and find additional opportunities for success.

It took less than two days and the result will be an immediate impact on profit and a long-term increase in sales. I encourage all of you to take advantage of your Business Coach to perform an evaluation of your company.

What are some of the areas to be evaluated? At ProVision, we break down a company into five distinct areas: Marketing, Sales, Production, Fulfillment and Administration. Each of these areas should have a complete strategy and each should have systems set up to maximize the productivity of every dollar that is spent.

Take time to have your Business Coach evaluate your company at least once a year. You will find amazing results. If you don't have a Business Coach or want to find a new coach, contact us at info@ProVisionWealth.com or call us toll free at 1-800-467-5809.

Warmest regards,

Tom

January 29, 2008

How Good are your Metrics?

Friday morning, as usual, I got up and weighed myself first thing. The scale read 171 lbs. Good news, right? This meant I was 4 lbs closer to my target of 165. I had a pretty good weekend (eating wise) and Monday morning was anxious to weigh myself so I could report to all of you how much weight I had lost. The scale showed 175lbs. So, either I gained 4 lbs over the weekend (possible, but not likely, even if I were retaining fluids) or the scale was wrong on Friday, Monday or both. Today's weight was 174lbs.

What can we learn from this? The obvious thing to learn is that I might want to try another scale to check the reliability of my scale. (Of course, I might also be retaining water.) So, I'm going to begin weighing myself at the gym and at home a couple of times a week to see if my scale is reliable.

I find the same thing happens in business and investing. We may think we are making progress, but it could be that we simply have a scale that is giving us incorrect information. This is why good accounting and good reporting is so important.

Tonight at 7:00p.m. I am speaking in San Diego at The Learning Annex (http://www.thelearningannex.com. The topic is Wealth Strategies and how to get your wealth on the fast track to financial freedom. The event is free to the public. It's not too late, so come join us if you are in the area. I am also speaking in Los Angeles on the same topic on Thursday evening.

One of the most important things I will be talking about is getting a handle on where you are and where you are going. You must have an accurate picture of where you want to go, both in terms of your dream as well as in terms of what it will take to reach your dream (i.e., net worth and passive income). Equally important is knowing where you are now. That's why our website has a tool for analyzing your wealth goals, http://www.ProVisionWealth.com/wealth_evaluator.asp and we offer software in our home study course, Financial Freedom Now! that allows you to create a current income statement and balance sheet. (Go to http://www.ProVisionWealth.com/products.

How good are your metrics? Are you sure you are using the right scale? If not, check out our Wealth Evaluator and Financial Freedom Now! course to find out if you are on the right track.

Warmest regards,

Tom

February 20, 2008

Hot News From The Online Revolution

Last week I was pleased to host a teleseminar about the new online world of blogs and social networks, otherwise known as “Web 2.0”. It was presented by my friends James Burgin and Jon Ward of Brandwithin. What struck me most about the presentation was the extraordinary marketing potential of these new online phenomena. Once you know some basics about the new Internet, you can quickly build brand recognition and drive tons of qualified traffic to your web site. I discovered how important it is just how you position yourself in the “worldwide conversation” and I also picked up some great technical hints on how to drive more traffic quickly. We recorded the presentation by James and Jon, so you can still hear it – and follow the accompanying notes – at the ProVision web site (http://www.provisionwealth.com/seminars/Details.asp?Seminar_ID=16). Be sure to listen soon, as the recording will only be available until February 22nd. If you have any product or service to market, you definitely will want to tune into this new information. It’s a real revelation.

Warmest regards,

Tom

June 18, 2008

Bookkeeping - Do it yourself or outsource it?

As a CPA and wealth strategist, I'm often asked by new business owners and investors about the best way to handle their bookkeeping. Should they do it themselves or hire a bookkeeper to handle it for them?

This is a more difficult question than you might think. On the one hand, many of you have heard me say that the most expensive words in the English language are, "Do It Yourself." And bookkeeping is not exactly a difficult task. There are lots of bookkeepers out there who charge anywhere from $15 to $40 per hour. I'm sure you could find them on e-lance or other outsource networks.

The difficulty comes from the communication of information from you to the bookkeeper. It's one thing if the bookkeeper is "in-house," that is, they pay your bills and handle a lot of your transactions. In this case, they will have most of the information they need from the source documents and they should have a pretty good understanding of your investing and/or business situation, i.e., what the bills are for (so where to classify the payments). Of course, if you take this option, you will want to have good internal controls in place so the bookkeeper cannot misappropriate (i.e., embezzle) your money.

However, if they are not in-house, but are instead just recording the information after the fact, it gets a little more difficult. I have been wondering for years why this is so challenging for a bookkeeper. We had so much difficulty finding a bookkeeper that could do a good job for clients, that a few years ago, we created our own bookkeeping company. Even with our own company, though, we could not always get the bookkeepers to produce accurate information. We ended up disbanding our bookkeeping service. It wasn't profitable for us and our bookkeepers were not doing a good enough job for our clients.

I finally came to a conclusion that the reason accurate bookkeeping is so difficult is that it is a matter of communication between you and the bookkeeper. You know what the bills are for, but this may not be evident just from the documents you provide. So the bookkeeper asks you questions about what every bill is for and where it should be categorized in your books. Then you start wondering why you are paying them if you have to tell them how to do their job.

The reality is that bookkeepers tend to have difficulty making judgment calls about where to classify a payment. And clients tend to get upset when payments are misclassified. This can be a no-win situation for both parties.

My conclusion is that for most investors, it's probably easier and less time consuming to do your own bookkeeping. You can pay your bills on line; most of them you can even have the bank pay automatically. Then, you can set up Quickbooks to automatically classify recurring payments to the right account. I spend about 30 minutes a week paying bills and doing my bookkeeping. And I have three companies. So I really take about 10 minutes per company per week.

Of course, I have been doing accounting for many years and I understand it very well. And, I have set up the accounting properly. The good news is that you, too, can learn how to do this and it doesn't take much time. At ProVision, we are in the process of creating two learning modules for bookkeeping and accounting. Look for them to come out in the early Fall on our Products page at http://www.ProVisionWealth.com/products. And don't be afraid to call our office at 866.467.5809 for help with your accounting set up.

Whether you do your own bookkeeping or hire someone, be sure to learn the basics so you can know that you have accurate records. You need these records to be accurate so you can get good information from them for your investing and business needs, as well as for the IRS and the bank.

Please let me know your bookkeeping experiences and whether you have had more success doing it yourself or outsourcing it. I would be very interested.

Warmest regards,

Tom

July 29, 2008

Can a Vacation Improve Your Business?

Aloha again from Hawaii!!! Wish you were here. Seriously, I wish everyone could have the opportunity that blesses my life every year of taking a 2-week vacation in Hawaii, Paris, the Carribean, or the mountains of Utah. If you haven't every tried a 2-week vacation, I would strongly encourage you to plan to do so soon. If done right, it can have a huge, positive impact on your business and wealth. Let me explain.

I'm guessing that most of you take your vacations 1 week at a time. This is a big mistake. The goal of a vacation should be a renewal of your energy so you can be more effective and more efficient the rest of the year. In most cases, a one-week vacation cannot accomplish this. Why not? Well, if you work hard all year and need a vacation to relax you, then the first 2-3 days of your vacation will be spent coming down off of your stress level. The last 2-3 days, of course, you are thinking about what you need to do when you get back home. So you really only have 1-2 days of true relaxation. That's just not enough.

Now add 7 days to your vacation. This is an additional 7 days of pure relaxation and for most people 8-10 days of total relaxation is enough to reinvigorate you for the next 12 months. And while you are on vacation, BE ON VACATION! If you have to answer emails (which I don't recommend), then answer them early in the morning and preferably only 1-2 times a week. If you have properly set up your business/investments then you will have no problem avoiding emails completely for 2 weeks. See our ProVision business and/or wealth coaching for more on how to set things up so you don't have to deal with your business while you are on vacation (go to http://www.provisionwealth.com).

I know, some of you are noting that I am writing this while I am on vacation. Yes, but not because I have to. Because I want to. I want to share this experience with you while it is fresh with me. Let me share a few of the relaxing activities of this past week.

My partner and his wife joined my wife and me this year. (Think about the potential tax benefits from doing this!) Early on in the trip, we took a fishing boat out of Kona. About 20 minutes into the trip, I caught a 160-pound Marlin. We tagged it and released it as there was no way we were going to eat 160 pounds of fish over here.

Later in the week, we did a couple of scuba dives. The last one we did was a night-time dive to watch the Manta Rays. This was truly an amazing experience, as four giant rays did what I can best describe as a ballet for us while we were sitting on the ocean floor about 30 feet under the water. If you ever get the chance to do this dive, don't pass it up. It is truly spectacular.

Then the next day, we took a trip down to the southernmost part of the island to see the green sand beach. Yes, it is really green sand. Amazing!

Today, I took a serious bike ride from Waikoloa to Waimea, something I have tried before but the wind knocked me off my bike. I fought my way through it this time and made it to the top (about 10 miles on a steep incline with serious wind). The reward at the top was my favorite Hawaiian diner, the Hawaiian Style Cafe, where I had a pancake as my reward (yes, just a single pancake and I didn't even finish it - their pancakes are 9" in diameter) before heading back down. This is the only ride I have ever done where the downhill portion was tougher than going uphill. The crosswinds twice blew my bike a foot sideways and I barely hung on until reaching the bottom.

Hope I didn't bore you too much with my travelogue. And I really hope you take the opportunity to take a 2-week vacation soon. It's the best. If you are worried about the cost of such a vacation, check into our ProVision Strategic Wealth Coaching. Anyone can become financially free with the right education and the right coach.

Well, that's all from Hawaii. I'll write again next week when I'm back in Phoenix.

Warmest regards,

Tom

January 16, 2009

Investing Like a Business

Debbie from our School of Wealth Strategy asks the following question:

Q: Tom, what do you mean when you say we should build a business around our investing?

A: This is the question of all questions and gets to the core of ProVision and what we are all about. Let's start with a little background.

Historically, all great fortunes have been built in business. Whether it was Andrew Carnegie, John D. Rockefeller, Bill Gates or Warren Buffett, all great fortunes have business as their foundation. You really don't hear about great fortunes being made by investors. Ever wonder why? It's because business done right provides the most leverage, greatest velocity, and least amount of risk of any money-making activity.

I come from a long line of entrepreneurs. My father owned a printing company, his father owned an insurance agency. I learned early on in my life what it was like to run a business. But my father, while a great printer and a wonderful person, was not a great businessman. So I have spent my life learning what makes the difference between a great business and an average business. Why do some businesses grow and grow while others seem to hit a ceiling past which they can't grow?

The answer to this question lies in the foundation of the business. Small businesses stay small when the owner spends his or her time running the business. Effectively, these people own their job. They have no time to work on the business because they are always working in the business. The key is how to get the owner out of the business operations and focused on the business growth. The answer is for the business to create a strategy and a set of systems that implement that strategy. Then, and only then, will the business owner have time to grow the business. When the strategy and systems are in place, the owner only has to manage the systems, not the people. The owner isn't doing the work, the employees and other team members are doing the work.

In case you think this is a fantasy, let me explain that I have done this with my accounting firm. My partner, Ann, is a systems genius. My expertise is in strategy. So once I created the strategy for the firm, Ann created the systems. The result is that Ann doesn't spend any time at all on the accounting firm and I spend about 3 hours a week. If it can be done with a professional services firm, it can be done with any business.

So, back to Debbie's question. What does this have to do with investing? I have discovered that the business principles of strategy and systems can be applied to investing. Investors who create a business of investing, by developing a strategy and implementing systems, can enjoy the same results enjoyed by a successful business owner, i.e., higher profits, more growth, less time spent on investing, total control over their investing and less risk.

These are the principles I teach on T. Harv Eker's stage, Chris Howard's stage and Robert Kiyosaki's stage. These are the principles I have followed to create an accounting firm where I only spend 3 hours a week managing the firm. And these are the principles I follow in my real estate investing.

The good news is that Ann and I have decided to share all of our strategies and systems with you. And we have made it as inexpensive as possible. How? Through our School of Wealth Strategy and our School of Tax Strategy; two inexpensive subscriptions that each include hours of training materials and a monthly coaching call with me. To sign up, simply go to http://www.provisionwealth.com/products. It's fast and it's easy.

We want to share more of our strategies and systems, so we are continually adding more sessions to our Schools. The response from our current members has been fantastic.

Thanks to Debbie for asking this question.

Warmest regards,

Tom

April 16, 2009

It's April 16th So Why Am I Not Exhausted?

I woke up this morning and realized that it's April 16th and by anybody's standards, as the CEO of a CPA firm specializing in tax services, I should be exhausted. I'm NOT! Why not? Because I have an amazing team and systems in place. I can honestly say that I have not done or reviewed a single tax return this year, other than my own.

This great team along with the systems my partners and I created and maintain allow me to focus on the parts of the business that I do best and that I enjoy the most. In the past three months, I have been on stage speaking to audiences ranging from 40 - 1,800 participants. I have been on radio and television. And I have continued our monthly coaching calls in both our School of Tax Strategy and our School of Wealth Strategy.

I want to take this opportunity to thank my partners at the CPA firm - Rob Deines, our managing partner, Scott Snow, our partner in charge of international tax matters, and Rondi Habern, our partner in charge of estate and trust planning. And all of our other CPA's and staff who have made this Tax Season a success.

You, too, can build a team that allows you to do the parts of your business and/or investing you enjoy the most. Join us in our School of Wealth Strategy to learn how at http://www.wealthstrategyuproducts.com.

Remember that when you have the right team and systems in place, your financial freedom is closer than you think.

Tom

January 25, 2010

What’s Better for My Business – an LLC or an S Corporation?

Sam asks the following question:

Q: I live in Ohio and would like to know whether I should set up an LLC or an S Corporation. I am beginning to take courses sponsored by Robert Kiyosaki's Rich Dad in real estate. My first courses will be Wholesale Buying in real estate and Lease Options. Later, I would like to take courses in Short Sales and Creative Financing. It appears that an LLC would be better for me than an S Corporation for better asset protection and might be better for other reasons. Since I am an Ohio resident, would you recommend that I incorporate with an LLC? Thanks.

A: I need a little more information before I can answer this question. What are you going to do with the real estate when you buy it? Are you going to resell it or hold it for investment? If you are going to hold it for investment, you definitely DO NOT want to use an S corporation. If, as I suspect, you are going to immediately resell the property, then you want to be formed as an LLC TAXED as an S corporation.

LLC’s have the asset protection advantage of a charging order. For more on charging orders and asset protection, go to our ProVision products page at www.provisionwealth/products, click on Tax Strategy Products, and go to our product entitled, “What You Really Need to Know About Asset Protection.”

You have a choice how to tax your LLC. You can tax it as a sole proprietorship, a partnership (if there are two or more owners) or a corporation. So, you can elect to tax your LLC as an S corporation. Make this election by filing form 2553 with the IRS. S corporations are particularly good for operating companies that only have a few owners. For more about what company to use in your business, go to www.provisionwealth/products, click on Tax Strategy Prodcuts, and go to our product entitled, “Entity Fundamentals.”

Warmest regards,

Tom

January 26, 2010

How Do I Set Up My Company?

In yesterday’s blog, I answered Sam’s question about whether to use an LLC or an S corporation for his operating company. Sam has a couple of more questions about setting up his company. The answers could prove useful to many of our readers.

Q: I am beginning training in Robert Kiyosaki's Rich Dad courses in Wholesale Buying in real estate, Lease Options, and Short Sales. What would be the purpose I should put onto the Corporation Application? Would the purpose be simply "To Conduct Real Estate Services for Profit"?

A: The purpose you are suggesting is fine. Or, you might simply say, “Real Estate.” The state asks for the purpose of the business because they will publish that purpose to the world. What do you want the world to think? You want it to be broad enough to cover whatever you might do or you might want to narrow it if your LLC is only going to be used for a very specific purpose.

Q: What do you charge for performing the paperwork for my application for an LLC or an S Corporation? I am a resident of Ohio.

A: While we are happy to do the paperwork to make your S corporation election (the form 2553), I suggest you use an attorney for the LLC or go to www.llc.com. This is a great website with terrific customer service. If you have more than one owner, I strongly suggest you use an attorney to create an operating agreement for your LLC.

Q: Is there a website where I can check to determine whether a particular corporation name is available?

A: Your state website is the logical choice for finding out whether the name you have chosen is available. I would also suggest you go to www.godaddy.com or another URL reservation website to make sure the URL is available if you are planning to have a website for your business.

You can call our office toll free at 866.467.5809 if you would like more information about the price and extent of our services.

Warmest regards,

Tom

January 27, 2010

Should I Use Multiple Companies for My Business?

Tanya asks a really good question about using multiple companies:

Q: I "own" an S corp but also own a business providing bookkeeping, etc. to other businesses. Would having the support company provide the services I would normally provide to the S corp be beneficial in any way?

A: Definitely – in the right circumstance. Remember that all tax planning depends on the facts and circumstances (i.e., what’s going on). Let’s say that your net income from your S corporation is substantial so that you are in a 35% tax bracket. Let’s say your net income from your bookkeeping service is only about $25,000. You could put your bookkeeping service into a C corporation and get some serious tax benefits.

C corporations normally are taxed at 15% on the first $50,000 of net income. So in this case, you would save $10,000 by using a C corporation for your bookkeeping business if you could get $50,000 of income into the company. Since you only have $25,000 of outside income, charging your S corporation for bookkeeping services would increase the tax savings in your C corporation.

One little caveat. Personal service corporations don’t get a 15% tax bracket. Personal service includes accounting. It’s an interesting question whether bookkeeping and accounting are the same thing. If you don’t want to take this risk, you might look at some other services that you could provide to your S corporation to take advantage of the 15% bracket in your C corporation.

For more on how to use C corporations, go to www.provisionwealth.com/products and click on our Tax Strategy Products box. Then, go to our product called, “Making the Most of Your C Corporation.”

Warmest regards,

Tom

March 30, 2010

Getting Your Children Into Your Business

Children can be great tax benefits. Not only do we get a personal exemption for each one of them, we can involve them in our business. When we get them into our business, we can pay our children and deduct their salary. Frequently, children have a lower tax bracket than their parents, so moving money to their tax brackets is highly desirable.

In this regard, Willy asks the following question:

Q: What are some of the strategies I can use for marketing my kids into my business? How do I make those tax deductible?

A: Let me answer the second question first. Any time we pay someone for performing a service for our business, the payment will be deductible so long as the service and payment meet three tests. They must be ordinary (normal) in your business. They must be necessary (they help us make a profit). And, they must have a business purpose.

There are many ways to get your children involved in your business. They can do bookkeeping for you. I did this for my father’s business throughout high school. They can do cleanup and maintenance on your real estate investment properties. Or, if you have a business that emphasizes families and/or children, you can use them as models for your brochures and website.

All of these ideas and more are contained in our course entitled, “Getting Your Children Into the Game.” You can find it at www.provisionwealth.com/products. Just click on the School of Tax Strategy and you can have this powerful tool for your business.

Warmest regards,

Tom

March 31, 2010

S Corp or Sole Proprietor – Which is Best for My Business?

One of the most common questions I get is what entity to use for a business. There is no one right answer for everyone. That’s why we created a course on the use of entities called, Entity Fundamentals and another one called, Building the Perfect Foundation. You can find these at www.ProVisionWealth.com/products under our School of Tax Strategy.

Nancy asks the specific question about realtors. To wit:

Q: What advantages are there tax wise for a self employed Realtor to be an S corp instead of a sole proprietor?

A: There are at least three advantages that come to mind for being an S corp (or LLC taxed as an S corp) instead of a sole proprietor in this situation.

1. Self Employment tax – This is the big one. You can cut your self employment tax by 50% or more being an S corporation.
2. Audit risk – This is also big. You have 75% less chance of being audited as an S corporation than as a sole proprietor.
3. Reporting – Not often considered, you get much better reporting as an S corporation than as a sole proprietor. The reason is that an S corporation requires a balance sheet. You are much more likely to have accurate reporting when you do a balance sheet along with your income statement. This will not only lower your taxes (you will find more deductions with good bookkeeping), you will be able to make better business decisions.

There is a risk you must consider. If you receive all of your income from your brokerage, so you only receive one 1099, you risk being treated as a personal service corporation by the IRS. This can be devastating. It’s not an issue if you are receiving 1099’s from multiple clients or brokers.

In the end, S corporations, handled properly, can provide great tax benefits. We have an entire course about how to handle your S corporation at www.ProVisionWealth.com/products under our School of Tax Strategy.

Warmest regards,

Tom

April 2, 2010

Using a 401(k) to Launch a Business

How do I get my 401(k) money out to start a business without being taxed on it? I must get this question at least twice a week, so it’s about time I answer it here on my blog. There are two possible ways to do this. The first is to borrow out whatever you are allowed by your company. Normally this is 50% of the value of the account. This is my preferred solution to this question.

Helena asks about the other possible solution.

Q: Can I set up a pension plan in a new C corporation, then roll my 401(k) into that C corporation and have the pension plan buy stock in the C corporation?

A: Potentially, yes. I say potentially because the IRS recently has been attacking this transaction. There are several companies who will set this up for you. Technically, it should work. The IRS is attacking it under their broad powers of collapsing transactions that only have a tax purpose. The new health care bill signed last week by President Obama includes a provision that may make this attack even easier for the IRS.

In that bill, the “economic substance” doctrine, which has been around for eons of time in the courts, was added to the Internal Revenue Code. The essence of this law is that if you cannot show a substantial non-tax purpose for the transaction, then the IRS can ignore the transaction. The fines they can impose are enormous – 40% of unpaid tax with no relief possible unless you can win your economic substance argument.

I am not a big fan of this transaction for many reasons. First, the obvious potential for the IRS to reverse it and assess penalties. Second, you now own your company through your pension plan, so when you eventually sell your company, all of the distributions will be taxed at ordinary income rates.

Third, the company is subject to tax on all of its earnings currently at corporate tax rates that reach as high as 35%.

So, I would suggest you either borrow out the money or pay the tax now on the distribution.

Warmest regards,

Tom

August 11, 2010

How to Invest Business Cash Flow into other Investments

The most important thing we get from a business is cash flow. The temptation, of course, is to spend this cash flow on boats, vacations and other lifestyle items that don't add to our wealth. One of our School of Wealth Strategy students, however, wants to use his business cash flow to build his wealth in other investments outside his business. David asks the following question:

Q: Hi Tom! I have a business related question. Is it possible to use reinvest the positive cash flow from my business into another asset class so that my surplus funds are not just sitting in a bank account? My business is an education consulting and coaching business, and I want to use the surplus funds or profits to invest into paper assets and create cashflow through options in order to develop more cashflow. I was curious about how the taxing for this type of situation would occur, and what the cashflow from the investing would be categorized as in the book keeping. Thank you Tom!

A: Absolute yes to your first question, David. Not only is is possible, it is highly recommended. This is the way to build wealth. Here is how you do it. First, treat your business separately from your investments in your accounting. To do so, open a separate bank account in a new entity for your investing. For type of entity, speak to one of our Tax Strategists at 866.467.5809. Your new entity will have its own set of books. You will distribute out the funds from your business entity to you individually and then contribute them to your investment entity as a capital contribution. Then, you can go ahead and invest through your investment entity.

When you use the proper entity structure for your business and investing, not only do you get the best asset protection, you also reduce your taxes and maintain good records.

Everyone should follow this formula for building wealth. Use your excess cash flow for wealth building activities. Be sure you are using the right entity and maintain good bookkeeping so those entities are respected by the IRS and the Courts.

Financial freedom comes from cash flow, tax reduction and solid wealth building principles.

Warmest regards,

Tom

September 1, 2010

Loans from Related Parties

It seems like it’s family week on my blog. Another question about doing business with family members. This one is from Helena:

Q: If my parents want to invest their money with me (instead of buying a CD at a bank) and I agree to pay them 7.5% interest, how do we structure the agreement, how & when do I pay them interest, and how do I keep track of it legally from a tax perspective? They also want to know if they can simply "write me a check" in order to purchase (if you will) the CD from me. In this example let's use $40,000... can you help me to do this the right way?

A: You are asking good questions, Helena. You need to treat this just like you would a loan from someone totally unrelated to you. You need to draft a simple note that includes all of the terms, including the interest rate, the length of the note, whether it is payable upon demand or at a specific date, when the interest will be paid (needs to be at least annually) and what happens if it is paid late.

This is a great opportunity for you and your parents to help each other. Every seasoned real estate investor knows that the more capital they have, the more money they can make due to the effects of leverage. People without the knowledge or desire to invest in real estate or a business would do well to put this money with someone who can do more with it than if they just put it into the bank.

Warmest regards,

Tom

About Business Strategy

This page contains an archive of all entries posted to Tom's Blog in the Business Strategy category. They are listed from oldest to newest.

Abundance is the previous category.

Financial Freedom Now Teleseminar is the next category.

Many more can be found on the main index page or by looking through the archives.

Powered by
Movable Type 3.33