Last week I had the privilege of visiting one of my premier clients, Jeff People at Window Book, Inc. in Cambridge, Massaschusetts. Window Book, http://www.windowbook.com is a wonderful company that provides a remarkable service for any business that uses the United States Post Office (USPS) to any substantial degree. Window Book's software can save a business thousands of dollars in postage, save time in getting postal bundles ready, and then actually track the location of the package, even using first class.
The reason I went out there was to help evaluate the business. The result should be increased sales volume and decreased costs. As I was writing up my report, I started to wonder how many businesses take the time to really evaluate where they are and where they are going with a view to understand what it will take to reach their goals?
As business owners, we think about our businesses constantly. Most of the time, we are focused on specific issues or opportunities and we tend to get caught up in the day-to-day routine of the business. Even if we take time to personally evaluate our business, we often don't have the perspective to see opportunities that someone else might see.
I have to hand it to Jeff People, the CEO of Window Book. He knows that he cannot see everything there is to see in his company and values the assistance from his business coach coming in to review the business and find additional opportunities for success.
It took less than two days and the result will be an immediate impact on profit and a long-term increase in sales. I encourage all of you to take advantage of your Business Coach to perform an evaluation of your company.
What are some of the areas to be evaluated? At ProVision, we break down a company into five distinct areas: Marketing, Sales, Production, Fulfillment and Administration. Each of these areas should have a complete strategy and each should have systems set up to maximize the productivity of every dollar that is spent.
Take time to have your Business Coach evaluate your company at least once a year. You will find amazing results. If you don't have a Business Coach or want to find a new coach, contact us at info@ProVisionWealth.com or call us toll free at 1-800-467-5809.
Warmest regards,
Tom