I have been coaching business owners for many, many years. One of the first items on the agenda for any coaching client is to create a clear, comprehensive business strategy. There are five areas of a business that require a clear strategy: Marketing, Sales, Production, Fulfillment, and Administration.
Most business owners have a pretty clear idea on their Production and Fulfillment strategies. However, business does not work like that famous line from the movie, Field of Dreams, "If you build it, they will come." It's not enough to have a terrific product or service. I know. ProVision has amazing services, but unless we get the word out, we cannot perform these services for even a fraction of the people who need them. (And virtually no business owner has even given a thought to a strategy for the administrative side of the business. More on that in a later entry.)
All businesses need a clear marketing and sales strategy. There are 4 key team members you need to leverage your marketing and sales. First is someone to help you with your branding. Second is a marketing professional. Third is a public relations professional. And fourth is a sales professional.
A little while back I met a terrific PR professional. Her name is Jill Lublin. She is a published author and PR coach. You can find her at http://www.jilllublin.com. In fact, she is doing a free teleseminar today that I would encourage all to join. You can sign up at http://www.promisingpromotion.com/teleconference.html.
Taking time to learn about this powerful area of marketing can have a huge impact on your business. Anyway, I wanted to pass this along to you as I have found most PR professionals to be extremely expensive for the results. Jill's focus is much more in line with ProVision's as she teaches you how to do PR and she is very affordable.
Warmest regards,
Tom
Comments (12)
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