The answer, of course, is a resounding YES! Everyone can improve their sales. The question is not whether, but how? There are many books providing a vast array of techniques for improving sales. But my experience is that improving sales has much more to do with our mindset than it has to do with technique.
You may be wondering why a CPA is talking about sales. Believe it or not, even CPA's need to learn how to sell. I started ProVision out of a home office 12 years ago. I had two clients when I started. The only way you go from two clients to thousands of clients is to learn how to sell. I quickly learned that while I needed some good sales techniques, what I really needed was a change in mindset about sales.
For most of us, sales is a bad word. The very image conjures up sleazy used-car salesmen. Or we think of that pushy neighbor who tried to sell us life insurance. Or we may simply have a tremendous fear of rejection. Or, we may have been told by our parents that it is improper or impolite to talk about money. All of these thoughts amount to a lot of head trash.
So, what to do about that head trash? We need to reprogram ourselves if we are going to be successful in business. Because the number one skill of any entrepreneur is SALES!
The person who does the best job at reprogramming people about sales that I know is my good friend and client, Blair Singer. Many of you know Blair because of his close affiliation with Rich Dad. Blair has a 2-day seminar coming up in November http://www.salesdogs.com/authentic/provision.html that I have attended (and spoken at) several times. It is an excellent opportunity for any of our readers to learn how to improve their mindset about sales.
On Monday, October 22nd, Blair and I are giving a free teleseminar that is a preview of this excellent seminar. You can register at http://www.provisionwealth.com/seminars/Details.asp?Seminar_ID=8
Join Blair and me for an excellent discussion about improving your personal sales abilities and those of your sales team.
Warmest regards,
Tom